Este proyecto puesto en marcha por Hijos de Rivera en 2009 busca introducir este cultivo en la comunidad gallega y poder elaborar alguna de sus cervezas con malta de cebada de origen 100% gallego
José Cabanas, CMO de Hijos de Rivera explicó en su intervención que su claim "del campo a la copa", implica a mucha gente y que "todo al final funciona como un engranaje y el departamento de Marketing es parte de ese engranaje"
Con estas variedades, Hijos de Rivera espera "multiplicar el presupuesto destinado a proyectos sociales, como facilitar el acceso a agua potable a comunidades en situación de extrema pobreza", el fin por el que fue creada Auara hace ya cerca de un año
Bajo el lema «Lo que importa es lo que vives», la cervecera apuesta por recuperar y asentar la celebración de estas tradiciones en diferentes localidades del rural gallego
El logotipo ha sido desarrollada por el estudio Yarza Twins, formado por las gallegas Marta y Eva Yarza, dos de las diseñadoras más prestigiosas del momento
La compañía retira el cartón 100% reciclable y lo sustituye por puntos de cola que unen las seis latas de 6x25 y 6x33 de Estrella Galicia Especial, aunque prevé extender la medida a otros packs
Hijos de Rivera ha celebrado un acto de inicio de obras con la plantación de un árbol en la parcela situada en el polígono de Morás. Las nuevas instalaciones, con las que la compañía podría alcanzar una capacidad anual de 1.000 millones de litros de cerveza, espera estar en funcionamiento antes de verano de 2024
La planta espera estar operativa en el segundo trimestre de 2023 con el objetivo de validar la escalabilidad del método de cultivo y la automatización completa de todos los procesos
Se trata de una cerveza 100% malta de estilo Pilsen, que pudo recuperarse gracias a una gran labor de investigación. La cervecera quiere rendir homenaje de esta forma a la primera generación de la familia Rivera, con la que empezó todo
Se trata de un proyecto que forma parte de la estrategia de "impacto positivo" de Corporación Hijos de Rivera y que estará presente en esta ocasión en el Campo da Leña con una agenda de actividades para todos los públicos
Esta nueva apariencia incorpora el reciente restyling del logo de la compañía cervecera y sus responsables esperan que se repita el éxito de diseños anteriores como la otra botella y la lata
La compañía gallega que fabrica Estrella Galicia, 1906 y Cabreiroá incorpora a su actividad su primera línea de zumos propia a través de su empresa de economía social, que destina la totalidad de sus dividendos a facilitar el acceso a agua potable en países en vías de desarrollo
Artistas de la talla de Lidia Cao, Leandro Barea, Jericó Delayah, Kate Prior, Marta Cerdá o Christian Barthold han elaborado las ilustraciones que se exhibirán en mupis, marquesinas, columnas y lonas
Bautizada 'From North to the World', esta compuesta por 11 prendas y accesorios de edición limitada que han sido fabricados con materiales reciclados y orgánicos
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