Neither Walmart nor Costco: this is the store in the United States with the lowest prices on a large number of products

The wide commercial market has allowed more and more companies to "face" the big sector leaders: Walmart and Costco. Such is the case of the Aldi chain, a German brand that has gone from being just a shopping alternative to becoming a true competitor.

But, how has this company managed to position itself at the top of the market in United States? The answer is simple: its prices.

According to a study carried out by the online savings guide Bravo Deal, Aldi is currently the supermarket with the lowest prices in the entire United States, surpassing giants such as Walmart, Costco, and other important chains like Trader Joe's and Albertson's.

Aldi will seek to expand its presence with the opening of new stores.

How does Aldi manage to offer lower prices?

Becoming the supermarket with the lowest prices in the United States is not an easy task. Since its arrival in the country over 40 years ago, Aldi has based its strategy on a series of key pillars to keep its costs low and pass on those savings to its customers:

• Limited inventory focused on the consumer: Instead of offering a wide variety of products, Aldi carefully selects its stock to optimize efficiency.
• Prioritization of own brands: By mainly selling products from its own brand, the company reduces distribution costs and eliminates intermediaries.
• Smaller branches: Aldi stores are usually more compact than those of its competitors, saving on rent, maintenance, and personnel.

Thanks to this growth and efficiency strategy, Aldi recently announced the opening of 225 new stores in the United States during this year.

The greatest expansion in its history in the U.S.

This is the largest number of openings in a single year in nearly five decades of presence in the country. According to the company, this expansion responds to the growing number of buyers looking to save up to 36% on their average purchase.

In a statement, Aldi reported that it reached an agreement with the chains Winn-Dixie and Harveys Supermarket to convert 170 of their establishments into new Aldi stores. Most of these stores will be located in the southeast of the country, while they will also seek to strengthen their presence in the west, with key openings in California, Arizona, and Nevada.

"More and more buyers choose Aldi because they experience firsthand our proposal for a quick, simple, and affordable shopping experience," the company stated.

Currently, Aldi has 2,400 branches in 38 states and, with this expansion, it consolidates itself as one of the most competitive supermarket chains in the United States.

*This article has been automatically translated using artificial intelligence